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01 / Website Overview
The Website in July
A steady month of visitors finding you and looking around. Here is the traffic your site earned, straight from Google Analytics.
Visitors
235
people who came to the site
Sessions
435
separate visits, so many returned
Page Views
1,653
pages opened across the site
01b / The Growth Story
Up on Last Month, Up on Last Year
The real proof of progress. Every headline number this July, set next to last month and next to the same month one year ago. Straight from Google Analytics and Search Console.
| Metric | This July | Last month (June) |
vs last mo. | One year ago (Jul 2025) |
vs a year ago |
|---|---|---|---|---|---|
| Visitors | 235 | 195 | +20.5% | 154 | +52.6% |
| Sessions | 435 | 294 | +48% | 183 | +138% |
| Page views | 1,653 | 952 | +74% | 375 | +341% |
| Search clicks (Google) | 79 | 68 | +16% | 27 | +193% |
| Search impressions | 11,633 | 5,319 | +119% | 1,692 | +588% |
| Avg. Google position | 8.3 | 9.9 | up 1.6 | 55.9 | up 47.6 |
A year ago the site sat on page five of Google (average position 55.9). Today it averages position 8.3, page one. Every metric that has history is up on both last month and last year. Average position is better when the number is smaller, so a drop is a win.
01c / Search Performance
Your Pages on Google
Where your July traffic came from, and exactly which pages earned clicks and impressions on Google Search, straight from Search Console.
Where your visits come from
Organic Search
168 visits
Direct
147 visits
AI Assistant
53 visits
Organic Social
50 visits
Referral
15 visits
AI Assistant traffic, people arriving from tools like ChatGPT and Google's AI answers, jumped to 53 visits from just 6 last month and zero a year ago. It is now your third biggest source.
Every page, clicks and impressions
| Page | Clicks | Impressions | Click rate | Avg. position |
|---|---|---|---|---|
| Gilbert organizertop page | 44 | 6,545 | 0.7% | 4.8 |
| Home page | 11 | 180 | 6.1% | 16.6 |
| Blog: how long organizing takes | 10 | 569 | 1.8% | 6.1 |
| Scottsdale organizerpage 1, low clicks | 6 | 1,803 | 0.3% | 8.1 |
| Chandler organizerpage 1, low clicks | 1 | 912 | 0.1% | 7.2 |
| Phoenix organizerpage 2 | 2 | 936 | 0.2% | 15.7 |
| Closet organizing, Chandlerpage 2 | 1 | 461 | 0.2% | 14.4 |
| Paradise Valley organizerpage 2 | 1 | 312 | 0.3% | 13.1 |
Two kinds of opportunity are flagged. Pages already on page one that barely get clicked (Scottsdale, Chandler) need a stronger title and description to earn the clicks they are positioned for. Pages sitting on page two with real impressions (Phoenix, Paradise Valley) need a push to reach page one. Both are addressed in the recommendations below.
02 / Discovery Funnel
From Visitor to Inquiry
The path from landing on the site to reaching out. Each step narrows, which is normal and healthy.
Step 1
235
Site visitors
100%
Step 2
50
Reached the Custom Quote page
21.3% of visitors
Step 3
20
Contact conversions
8.5% of visitors
The Custom Quote page is the discovery-call page, a HoneyBook form, now connected as the source of truth for real inquiries. That means from here on the numbers reflect true reach-outs, not guesses.
03 / Posting Rhythm
Posting Goal Tracker
The sweet spot is 14 to 21 posts a month. Drag the marker along the Instagram band to see where the month landed.
Instagram
9 posts in July
071421
9 posts. About two thirds of the way to the band. Good momentum.
Facebook
13 posts in July
071421
13 posts. Just shy of the band, a strong and consistent rhythm.
Nine Instagram posts is real progress, and it still pulled over 8,000 views on the top reel. A few more posts each week and you land right inside the sweet spot.
04 / Top Content
Top Posts by Views
The five reels that earned the most views on each platform. Drag the scrubber to move along the row, or tap any card to open the post.
05 / Google Business Profile
Local Visibility
How often you showed up on Google Search and Maps in July, and what people did when they found you.
966
Total impressions
37
Website clicks
8
Calls
97
Direction requests
Search · 851
Maps · 115
Two listings, primary is busier
06 / Behavior
Where People Click
Drag the handle to wipe between the clean Custom Quote page and the Hotjar heatmap of where visitors actually clicked. You can also use the arrow keys.
21
Tracked clicks
3:52
Avg time on page
Heatmap
Clean page
The HoneyBook form is an embedded iframe, so Hotjar cannot see inside it, which means clicks on the form itself are not captured. The tracked clicks cluster on the header and around the edges of the form.
07 / The Plan
Top 3 Moves to Grow Traffic and Leads
Pulled straight from this month's data. These are the highest-leverage things to do next, aimed at the ultimate goal: more traffic and more inquiries.
1
Rewrite the titles on your page-one pages that get seen but not clicked
The Scottsdale page was seen 1,803 times but earned only 6 clicks, and Chandler was seen 912 times for 1 click, both already sitting on page one of Google.
Why: They already rank. A stronger, more clickable page title and description captures the clicks they are positioned for with no new ranking work needed. This is the fastest traffic win on the board.
2
Push the page-two pages onto page one
Phoenix (936 impressions, position 15.7) and Paradise Valley (312 impressions, position 13.1) are close. A focused title and meta rewrite plus a few internal links from the Gilbert page can move them up.
Why: Anything near position 25 or better is almost good enough in Google's eyes. Real impressions are already there, so the demand is proven, we just need to climb a few spots to unlock the clicks.
3
Cut friction on the Custom Quote page to turn more visits into leads
50 of 235 visitors reached the quote page (a healthy 21 percent), and they spent nearly 4 minutes there, but the HoneyBook form is a big ask. Trim the form to the essentials and make the next step obvious.
Why: Traffic is up across the board, so the leverage now is converting more of it. Fewer fields and a clearer call to action is the proven lever for lead flow, which is the ultimate goal.