THE ORDER CONSOLE · MONTHLY BRIEF REPORTING PERIOD · 07 · 2026

Performance Audit

The Well Ordered Space · July 2026 Performance Audit

Prepared for Errin and Kelly. A calm read on where attention landed last month, and where the momentum is pointing next.

01 · Website Overview

The month on the site

Traffic captured in GA4 across the whole of July.

Visitors
235
Sessions
435
Page views
1,653

02 · Discovery Funnel

From visitor to inquiry

Three steps, from landing on the site to reaching out.

Step 1 · Arrived
235
Site visitors
100% of visitors
Step 2 · Considered
50
Reached the Custom Quote page
21.3% of visitors
Step 3 · Reached out
20
Contact conversions
8.5% of visitors

The Custom Quote page is the discovery-call page. It is a HoneyBook form, now connected as the source of truth for real inquiries going forward, so every genuine ask lands in one place.

03 · Posting Goal Tracker

Cadence, and the room to grow

The sweet spot is 14 to 21 posts a month per platform. Here is where July landed.

9 / 21
Instagram posts
Posted Goal band 14 to 21

About two-thirds of the way, and moving well.

Instagram posted 9 against the 14 to 21 sweet spot. That is strong momentum. Keep it going and the cadence tips into the goal band naturally. Facebook posted 13, right on the doorstep of the band.

Instagram
9 posts
Facebook
13 posts
Those 9 Instagram posts still pulled over 8,000 views on the top reel. More of the same is the opportunity.

04 · Top Posts By Views

What people watched

The five most watched posts on each platform in July. Drag the scrubber to move through them, or use the arrow keys.

1 / 5

05 · Google Business Profile

Local visibility in July

How the listing showed up across Google Search and Maps, and what people did next.

966 total impressions
851 from Search 115 from Maps

There are two listings, and the primary one is the busier of the pair. These figures come from the Business Profile Performance API.

Website clicks
37
Calls
8
Direction requests
97

06 · Custom Quote Page Heatmap

Where attention lands on the page

Drag the handle to wipe between the clean page and the Hotjar heatmap. Touch, mouse, or the arrow keys all work.

The clean Custom Quote page as visitors see it
Hotjar click heatmap over the Custom Quote page
Clean page Heatmap

Wipe left and right to compare · arrow keys nudge the handle

Tracked clicks
21
Avg. time on page
3m 52s
The HoneyBook form is an embedded iframe that Hotjar cannot see inside, so clicks on the form itself are not captured. The tracked clicks cluster on the top header and around the edges of the form, which tells us people are engaging right up to the form, then working inside it.